When I started my career in sales, I didn’t understand how big of a role mindset played in selling. I thought selling was all about strategy, skill and asking clever questions. I paid very little attention to the mindset piece and it showed in my results – 100’s of sales calls with just a tiny…
Are you focusing too much on what you want from your business – rather than what your customers want? A successful business relies on happy customers, that doesn’t mean that the customer is always right, but listening to your customers is. We’re all customers to other people’s businesses and it’s important to think about what…
There are some marketing mistakes that can cause severe damage to your business. Here are five common mistakes and tips on what you can do to correct them. Marketing without a strategy It’s important that your marketing has a strategy behind it and that you’re not just throwing out ideas randomly and seeing what works….
There are plenty of online marketing channels for small businesses that don’t cost the earth. If you also make the effort to understand your customers more, you’ll be able to develop your marketing strategy and improve your service. Here are five ways to reach out to more customers online to suit your budget. Email marketing…