Open For Business: How To Boost Sales During A Pandemic
There is no doubt that the Covid-19 crisis has wreaked havoc for businesses across all sectors. As we navigate our way through phases of the recovery, it’s essential for companies to look for ways to drive sales and connect with customers. Here are some tips to help you attract attention and create and convert more leads.
Capitalising on the popularity of the Internet
Web usage soared during lockdown, and statistics show that the average adult is now spending around a quarter of their waking hours online. The growing popularity of the web offers incredible opportunities for businesses to promote products and services, to reach new audiences and to cement ties at a time when many people are still reluctant to get out and about.
If you don’t already utilise online marketing techniques, it’s worth looking for a reputable, experienced, results-driven digital marketing agency and investing in targeted campaigns. You can use methods like search engine optimisation (SEO), PPC and social media marketing to expand your reach, drive traffic to your website and generate more high-quality leads. Virtual communications are essential at the moment, when most people are working from home and limiting social interaction. Using email and social media and website posts and news updates, you can introduce your brand to new customers and keep in touch with existing clients.
The Covid-19 crisis has spelled trouble for many businesses, but for others, it has created opportunities. There is always a silver lining, and it’s beneficial for company owners to try and be creative and find solutions.
Look for ways to provide a more diverse range of products, services or buying options to cater to new trends and keep an eye on what competitors are doing. If you are flexible and agile, you can maximise your chances of staying afloat and take advantage of unexpected opportunities.
Consider the impact of offering home delivery or a takeaway service, for example. These options give consumers choices that prioritise safety and convenience and they may take you in a new direction. People are likely to be working from home and spending more in their homes for the foreseeable future, so it’s wise to adapt quickly and start benefiting from emerging trends and responding to changing consumer habits.
Communication and engagement
Communication should always be a priority for business owners, but at the moment, at a time when uncertainty reigns, it’s more crucial than ever before to stay in touch.
Reassure your customers, let them know that you’re open for business and tell them all about how you’ve adjusted to a new normal and what you’re doing to keep them and your team safe. Use interactive, engaging methods, such as personalised emails, social media images, stories and video clips and informative tutorials and infographics to get your message across and include a call to action. You may find that customers have more questions than usual, so it’s beneficial to add a Covid-19 FAQ section to your website and to provide services like live chat and social media Q and A sessions.
The last few months have been incredibly challenging for businesses and consumers, but there is a light at the end of the tunnel. To boost sales and attract customers, focus on implementing targeted, innovative digital marketing campaigns, connect with customers online and consider diversifying the products and services on offer.