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marketing

Open For Business: How To Boost Sales During A Pandemic

There is no doubt that the Covid-19 crisis has wreaked havoc for businesses across all sectors. As we navigate our way through phases of the recovery, it’s essential for companies to look for ways to drive sales and connect with customers. Here are some tips to help you attract attention and create and convert more…

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Why your marketing needs an Avatar | Shweta Jhajharia

  Marketing isn’t cheap, so it’s understandable that business owners look for value for money. And that leads many to pursue a strategy that targets a large audience. Which can be a mistake, says Shweta Jhajharia of The London Coaching Group   Imagine you sell petrol lawnmowers. You might be tempted to target people with…

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Event: Facebook Drop Out To Fabulous Sell Out

Join us at the British Library for this interactive Masterclass where Brenda Gabriel, publicity and business strategist, will show you how to use Facebook to grow your business. 80% of Google search results are organic which means with Facebook ranking at no. 3 in the world, there is a huge opportunity to grow your business…

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Why businesses should collaborate | Denise Rawls

We are so delighted to welcome to PRECIOUS Denise Rawls, a seriously experienced business development consultant and founder of Hackney Hive. Denise is expert at helping SMEs make more money and impact with the resources they have. In her monthly column, she will share tips, advice and comment on all things marketing!   In my…

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Marketing | Why Choose You? | Jo Sealy

Many small business owners often feel that being able to stand out from the crowd can be a challenge. The truth is however, that without differentiating yourself  – regularly and consistently – you may well find yourself buried amongst your competitors, vying for attention. In order to plan how you will attract the right kind…

Marketing Gems from Jo Sealy: How Can You Make Money From Your Dot Com?

So, you have a website that’s popular, it has a clear niche, strong traffic figures, loyalty and a community of fans. Perhaps you’re wondering how to go about making money from it? There a number ways of making money from your website. Here are my top 3: 1. Sell your own products and services Ideal for…