woman-working-on sales

4 ways to increase sales in your product based business right now

As we enter the summer season in this new world of a global pandemic, it is important for those of us who run businesses to continue to focus on sales. Whether you are struggling for sales or your business is thriving, there is always something you can do to  help your business grow.

When I started Pink Ribbon Lingerie, I made so many mistakes and just focused on selling rather than improving certain aspects of my business practice. As soon as I started to take out an hour a week to work on my business, I started to make more money.

Most business owners spend too much time working in their business and not working on their business. To continue to see growth, particularly in this difficult season, it is more important than ever to spend time on your businesses – to know where you’re  at and build clear steps to move forward.

These 4 ways are nothing new, however as with so many things, it’s all about implementation and consistency.

  1. Analayis

Analysing and learning from the data you find should be at the core of your business practice. Google Analytics is a great tool to use to analyse your website.

Action:

Where are people leaving your website?

  • Go to those pages
  • Is there anything you can improve on?
  • Is it obvious to the visitor where they should go to next?

What journey are visitors taking on your website? Is it what you expected? If not, can you tweak anything?

  1. Audit

When was the last time you audited your website?

Action:

Your aim should be to make it easy for visitors to complete their transactions.

  • Are your links working?
  • Is your Terms and Conditions (T’s & C’s) page up to date?
  • Are your delivery terms and pricing easy to see/find?
  • Is your content written in plain English?
  • Ask friends and customers for some feedback on how visitors navigate your site.
  1. Over-deliver

You have probably heard the term “Under promise and over deliver” now is a perfect time to implement this within your business.

If selling physical products

  • Thank you – Can you add a thank you note to orders? A handwritten thank you note is a nice touch that will not go unnoticed.
  • Sampling – If possible, add some extra samples that link with the product that the customer has purchased in with their order.
  • Free gift – If you can’t sample in your business can you add a free gift in with the order (don’t advertise this just add it in with the order).
  • Special offer or bundle – can you offer a special or bundle that includes a best-selling product with a value saving offer (e.g. a journal and a notebook and pen)
  • Gifting – Offer a gifting service, where you will post the order with a handwritten message from the buyer to the customer.
  1. Communicate

image of Camille Johnson, product-based business expert
Camille Johnson

When was the last time you emailed your mailing list? You should send newsletters a least once a week. Right now,  you have a captive audience at home like never before.

Your emails should be aimed at your customers and not all about you. They should have one call to action (CTA) and should focus on selling the benefits of your product or collection.

Focus on:

  • What does it do for you?
  • How will it help your life?
  • How will you feel?
  • How long will it last?

If you do not have a mailing list, now is a great time to set one up.  The free versions of Mailerlite or Mailchimp will do to start. Then encourage customers to join it with links on your website and social media platforms.

How are you using your Social Media channels? You do not need to be on all of them, but you do need to be posting regularly and use all the platforms tools e.g. posting photos, videos and going live and posting consistently.

What to do next:

  1. Start working on the four areas outlined above – complete my free pdf to help you.
  2. Join my live Q&A on Thursday 18th June at 8pm on how to increase sales in your product-based business.
  3. If you still think you need more help in your product-based business, then get in touch with me and book a Power Hour . Use the code PRECIOUS to save 50% off before July 30th.

Camille Johnson is a product-based business expert and the founder of two businesses. She has a background in buying and merchandising and operations management within the beauty and retail industry. In her 20 years of experience she has worked with some of the world’s biggest brands while working for leading UK high street retailers within head office teams and for niche skincare brands. You can find Camille on Instagram @misscamillejohnson, Facebook @MCJ Consultancy and her website is www.mcjconsultancy.com

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