10 Proven Tips for Making Meaningful Connections at Events

Networking doesn’t have to be intimidating or transactional. With a little preparation, you can build authentic connections at any event. A strategic mindset and some key techniques will help you create lasting connections. Here are 10 tips, based on the acronym N.E.T.W.O.R.K.I.N.G., (bear with me!) to help you maximise your networking potential.

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N – Nurture Relationships Before the Event

Networking starts before you even step through the door. Research the event and make a list of potential attendees or speakers you’d like to connect with. Connect with them on LinkedIn mentioning your excitement about the event and your interest in their work. This can help to set a foundation and makes introductions easier.

E – Equip Yourself with a Goal

Think about what you want to achieve. Is it meeting a certain number of people? Gaining insight into a specific topic? Or finding potential collaborators? Having a clear goal will help you stay focused and intentional during the event.

T – Tailor Your Elevator Pitch

Prepare a concise introduction about who you are, what you do, and what value you bring. This will help you confidently introduce yourself without stumbling over your words. Remember to keep it conversational and adaptable to the situation.

W – Work the Room Strategically

Don’t just stick with people you already know. Move around the room and engage with diverse groups. Look for natural openings in conversations. Stand near communal areas like food stations. People are more likely to strike up a chat in these spots.

O – Open with a Question

Instead of leading with a statement about yourself, ask thoughtful questions to get to know others. For example:

• “What inspired you to attend this event?”
• “What’s been the highlight of your week so far?”

Showing genuine curiosity builds rapport and helps create meaningful dialogue.

R – Remember Names and Details

When someone introduces themselves, repeat their name in conversation to help commit it to memory. Write quick notes in your phone after the conversation. Details like shared interests or key topics discussed will be invaluable for follow-ups.

K – Keep Your Energy Up

Networking can be draining, especially for introverts. Pace yourself, take breaks when needed, and stay hydrated.

I – Invest in Post-Event Follow-Up

The real magic of networking happens after the event. Send a personalised follow-up message to the people you connected with. Mention something specific from your conversation to jog their memory and express your desire to stay in touch.

N – Never Underestimate Small Talk

While deep conversations are great, don’t dismiss the value of lighthearted, casual chats. These moments often create the initial bond that can lead to more meaningful interactions later.

G – Give Before You Take

Networking isn’t just about what you can gain; it’s about building mutual value. Offer help, share resources, or connect people within your network. When you lead with generosity, people are more inclined to reciprocate.

How to Stay Ready So You Don’t Have to Get Ready

• Always Have a digital business card: Use apps to share contact information seamlessly.
• Practice your pitch regularly: Be ready to articulate your value at a moment’s notice.
• Stay active on social media: Regularly engage with industry peers online so you’re top of mind when attending events.

With these curated tips, you’ll be prepared to not just attend events, but to connect and thrive in them. Remember, networking is an ongoing process—invest time and care, and watch your network grow!