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marketing

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Nine tips to help your product-based business survive and thrive during COVID-19

During a time of uncertainty it’s important not to get overwhelmed or stressed out. I know that’s easy to say, so having a plan of action really helps. Below is a list of actions you can take to help you continue to make sales, gain new customers, clear overstocks and plan ahead. They will help…

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Why your marketing needs an Avatar | Shweta Jhajharia

  Marketing isn’t cheap, so it’s understandable that business owners look for value for money. And that leads many to pursue a strategy that targets a large audience. Which can be a mistake, says Shweta Jhajharia of The London Coaching Group   Imagine you sell petrol lawnmowers. You might be tempted to target people with…

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Event: Intensive Business Bootcamp

Come and join us at this intensive, interactive one-day business Bootcamp held in partnership with the FETE Foundation. If you are keen to grow your business but are unable to access affordable training, The FETE Foundation has launched a one-day intensive Bootcamp that covers the fundamentals of growing an existing business. The day will  include sessions on:…

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Why businesses should collaborate | Denise Rawls

We are so delighted to welcome to PRECIOUS Denise Rawls, a seriously experienced business development consultant and founder of Hackney Hive. Denise is expert at helping SMEs make more money and impact with the resources they have. In her monthly column, she will share tips, advice and comment on all things marketing!   In my…

Marketing Gems from Jo Sealy: Are you nearly there yet?

Well, the year is halfway done! Once the Olympics are over Christmas will be on the horizon and thoughts of the Yuletide season will be upon us. Everyone starts the year off right with an annual business plan, but most business owners forget the all-important mid-year checkup. So now is a perfect time to review the…

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Marketing | Why Choose You? | Jo Sealy

Many small business owners often feel that being able to stand out from the crowd can be a challenge. The truth is however, that without differentiating yourself  – regularly and consistently – you may well find yourself buried amongst your competitors, vying for attention. In order to plan how you will attract the right kind…

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30 Essential Ideas to Drive Website Sales

These are certainly challenging times for business aren’t they? As a PRECIOUS reader you’ll already understand the value of a good website, but what are you doing to really improve your marketing prospects to online customers? Grab a coffee, take a five-minute break and see if you could implement one of two these ideas into your…

How To Get The Right Customers For Your Business | Jo Sealy

One of the challenges of running a successful business is to ensure that you attract and keep the right kind of customers. Think about that. This isn’t just anybody. It’s the kind of clients that value your services, can best benefit from them and will become your best advocates. So how do you attract their…