Well, the year is halfway done! Once the Olympics are over Christmas will be on the horizon and thoughts of the Yuletide season will be upon us. Everyone starts the year off right with an annual business plan, but most business owners forget the all-important mid-year checkup. So now is a perfect time to review the…
Many small business owners often feel that being able to stand out from the crowd can be a challenge. The truth is however, that without differentiating yourself – regularly and consistently – you may well find yourself buried amongst your competitors, vying for attention. In order to plan how you will attract the right kind…
These are certainly challenging times for business aren’t they? As a PRECIOUS reader you’ll already understand the value of a good website, but what are you doing to really improve your marketing prospects to online customers? Grab a coffee, take a five-minute break and see if you could implement one of two these ideas into your…
One of the challenges of running a successful business is to ensure that you attract and keep the right kind of customers. Think about that. This isn’t just anybody. It’s the kind of clients that value your services, can best benefit from them and will become your best advocates. So how do you attract their…