5 Ways to Reach Out to More Customers Online

There are plenty of online marketing channels for small businesses that don’t cost the earth. If you also make the effort to understand your customers more, you’ll be able to develop your marketing strategy and improve your service. Here are five ways to reach out to more customers online to suit your budget. 

Email marketing

One way to boost sales is with a strong email marketing strategy. Email marketing is simple and effective. You can programme when you want the emails to go out and what you want them to say. It’s important to be very consistent with your branding in email marketing. Mirror the branding on your website landing page so customers recognise you. Ensure the subject line of your email is short and snappy, giving them the temptation to learn more.

Start a blog

Even if it’s not something you originally planned on doing, there are several benefits of blogging for your small business. Business blogs have two main purposes. The first is to provide your customer with useful and interesting information. The second is to boost your website’s SEO. If you include blog posts with relevant keywords to your product or service your site is more likely to get to the top spots of the search engine results pages. Here is a quick guide to learn more.

Customer Surveys

If you want to reach out to more customers then you’ll need some feedback to find out what the current and previous ones think. There a few ways surveys can help your business. Send out a quick survey or poll for feedback. You could include the question where did they find out about your business so you get an insight on how customers are finding your brand.

Customer reviews

Collect some positive customer reviews from your feedback and post them on your website. You could ask for permission to post testimonials either with a name or anonymously. This can give your business a huge amount of credibility and potential new customers are more likely to trust you. If you want to focus on making your business more legitimate, click here. 

Referral programme

A successful customer referral programme will get your existing customers working for you. Offer them a promotion or discount as an incentive for referring your business to a friend. Consumers are more likely to trust a brand that’s been recommended by someone they know, so referrals can be very profitable. You could include a referral call to action on your website, so your customers simply click on it and receive a promo for referring someone. It’s win-win!