Five Steps To Building A Website To Help Your Business Thrive
A strong website is one of the most important weapons in any company’s arsenal. However, the impact of COVID-19 mean that the influence of digital interactions is even greater than before.
Without detracting from more important issues in society right now, SME owners must still invest in their ventures.
Here’s how to ensure that your website is designed to maximise your hopes of success.
#1. Focus On Appearances
First impressions count for a lot in business, particularly online. You have fewer than 10 seconds to capture a consumer’s imagination. So ensure that your website is designed with the right colour schemes, logos, and images to strike a chord with visitors.
When the website fails to do this, many people will leave before they’ve even checked your products and services. Given that over half of all online interactions occur on mobile, optimisation for handheld screens is vital too.
#2. Make It Visible
Even the most attractive website is redundant if nobody visits. Search Engine Optimisation is a concept that you must either learn to master or find an expert to manage. While there are many on-site and off-site features to consider, it’s crucial to remember that content is king. Not only does it boost your visibility on Google, but it provides visitors with a reason to come back. The familiarity that follows can lead to increased conversions. It also makes customers feel that they are getting value.
#3. Prepare For The Traffic
A brick and mortar store that shuts its doors cannot generate sales. Sadly, if your website crashes due to inferior infrastructure, a spike in traffic could spell disaster. All businesses set out with a goal of securing good traffic numbers. Using a cheap Windows VPS to host your site ensures that you can handle the traffic, as well as the need to upscale in the future.
Of course, you’ll also need to put the right data protection and web security in place too. Otherwise, data theft or DDOS attacks could occur.
#4. Generate Trust
Your site is a marketing tool and a resource for info rolled into one. While it sets out to achieve many things, the main goal is to satisfy customer expectations. Modern consumers need to trust businesses, which is why your site cannot ignore this.
Clear contact details, FAQs, and returns policies are all useful tools. Meanwhile, securing testimonials through Trustpilot and similar platforms works wonders. The verified recommendations can put client concerns to bed, ensuring better conversion rates.
#5. Know Your Audience
As well as knowing the demographical data of your ideal consumer, think about the reasons why they visit. Depending on the nature of the business, clients may visit to find out more about varying products. Therefore, using multiple landing pages linked to various ad campaigns is vital. This ties in with the idea of making a great first impression. If the content on the first page that they read answers their queries, the visitor is far more likely to seek further info or complete a transaction.
A solid website doesn’t guarantee success, but it gives you a solid platform to build upon.
You’ve got this!