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Starting a business is exciting, but before you invest too much time and money, you need to test your idea to see if it has real potential. Testing allows you to validate your concept, understand your target audience, and refine your offer before making a big commitment. Here’s how to do it effectively. 1. Talk…
So you’ve made it past the startup phase! Your business is generating traction, and you’ve established a solid foundation. As you transition into the mid-stage of entrepreneurship, typically 2–6 years into your journey, you may find that the skills that got you here might not be enough. You will need different skills to sustain your…
Networking doesn’t have to be intimidating or transactional. With a little preparation, you can build authentic connections at any event. A strategic mindset and some key techniques will help you create lasting connections. Here are 10 tips, based on the acronym N.E.T.W.O.R.K.I.N.G., (bear with me!) to help you maximise your networking potential. N – Nurture…
Lily Samuels founded a nutrition and well-being consultancy in 2020. It focuses on perimenopause and menopause nutrition, sports nutrition, and promoting corporate health and well-being at work. What inspired you to start your own business? After 15 years as a nurse, I was diagnosed with rheumatoid arthritis and learned I needed lifelong medication. This led…