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startup

A Black woman sitting at a laptop, analyzing survey responses

How to Test Your Business Idea Before Going All In

Starting a business is exciting, but before you invest too much time and money, you need to test your idea to see if it has real potential. Testing allows you to validate your concept, understand your target audience, and refine your offer before making a big commitment. Here’s how to do it effectively. 1. Talk…

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What Should Your Website Offer In 2021?

Many people interact with businesses using social media in 2021, and so it’s not uncommon for many businesses to feel that updating and maintaining their website, is unnecessary. That couldn’t be further from the truth. The standardized nature of social media platforms does put almost everyone on the same page, and provides a familiar platform…

business owner on laptop

5 simple ways to promote your small business

Before social media and the internet, promoting a business meant spending a fortune on PR services and advertising; it is too costly for a startup. But thanks to technology advancements, there are several ways you can tell current and prospective customers about your business. Here are five ways to promote whatever product or service you…