Think about that. This isn’t just anybody. It’s the kind of clients that value your services, can best benefit from them and will become your best advocates. So how do you attract their attention?
Before you can begin to market, you need to understand one very important thing – what does your business actually do for your customers? How do you improve their lives?
When really forced to consider this, it’s likely that you’ll experience a major breakthrough in terms of how you market your business. You’ll move away from the featured led shopping list that so many adopt and, if you communicate those benefits correctly to your market you’ll find that customers are much more likely to do business with you.
How best to understand your benefits?
– Think about what customers have said to you about what you did for them – How did they describe how you helped them? – Which of these benefits can you use to promote your business?
This can be a huge shift in marketing mindset. Instead of thinking that you are imposing your service onto people, you will understand why it is important that they know about it. It has other benefits too:
– Life will be easier when you approach new clients – you’ll know what to talk to them about – You will have a deeper understanding of what your marketing messages need to be focused upon – Your natural enthusiasm for the benefits of your products or service will shine through both in conversation and in your communications materials.