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Many small business owners often feel that being able to stand out from the crowd can be a challenge. The truth is however, that without differentiating yourself – regularly and consistently – you may well find yourself buried amongst your competitors, vying for attention. In order to plan how you will attract the right kind…
Leadership is a matter of influence. I first realised this in a profound way when I was growing up in Nigeria. I am the eldest child in our family (as was my father) and come from a high-achieving Nigerian background. Anyone from a similar background will fully appreciate the weight of responsibility that goes with…
Dear Rasheed, I have been in business for just over eight years. I’ve carved out a niche for myself in the food industry. About 10 months ago, a friend who had never really shown an interest in setting up a business, did just that and the business she has set up is quite similar to…
“Women of mixed ethnicity are over two and a half times more entrepreneurial than white women (ibid GEM, London Business School, 2006)” Congratulations if you are one of those actively pursing your entrepreneurial dreams and looking for new ways of growing your business. It’s not easy starting a business so well done for taking the…