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Bind London

image of Kayleigh, founder of bindlondon with copy of Vogue magazine

The story behind BIND London and why Rihanna’s Vogue cover mattered

What do you think of when you hear the word ‘durag’? Does Vogue magazine come to mind? Probably not. That’s why the latest Vogue cover was such a jaw dropping moment for me. Let me explain. My name is Kayleigh Benoit and I’m the founder of BIND London, a high-fashion sportswear brand. As someone passionate…