Brand identity is a crucial element of success for all businesses and one of the best ways to promote your small business. Even if you don’t consider a brand’s identity all of the time, you can still determine that Apple’s is based around sleek, sophisticated minimalism. Whenever you see an Apple product, you feel something,…
Cheri Simon is the founder of Esri Skincare, an ethically-sourced, luxurious and natural skincare line specifically for the health-conscious, 30 something and over woman who knows herself on a spiritually conscious level, dares to be non-conformist and is free spirited. What drove you to start your own business? Looking back, becoming an entrepreneur was a…
Save the date of and come join our panel of award winning women of colour for an evening of conversation and motivation! Book your ticket The PRECIOUS Awards was founded in 2007 to celebrate and applaud the professional and entrepreneurial achievements of women of colour in the UK. PRECIOUS Nights is a monthly event that…
Before social media and the internet, promoting a business meant spending a fortune on PR services and advertising; it is too costly for a startup. But thanks to technology advancements, there are several ways you can tell current and prospective customers about your business. Here are five ways to promote whatever product or service you…