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Why your marketing needs an Avatar | Shweta Jhajharia

  Marketing isn’t cheap, so it’s understandable that business owners look for value for money. And that leads many to pursue a strategy that targets a large audience. Which can be a mistake, says Shweta Jhajharia of The London Coaching Group   Imagine you sell petrol lawnmowers. You might be tempted to target people with…

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Lisa Bent | Inside Out | Come On

Read the latest from our columnist, transformational counsellor and blogger, Lisa Bent. Check in with Lisa each month, right here,  where she’ll be writing about personal development, mental health, social issues and a whole lot more… Welcome to August. Yes, you heard correctly, AUGUST! Time is flying and I have no idea why or how. I blinked and missed…