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start-up brand

image of natalie joseph

Diary of a Start Up Brand | The up’s and downs of starting a business independently

I remember the feeling I had when I hopped down to WH Smith on Clapham High Street to buy a flip chart , diary and highlighter pens. It was late September 2018. The fire inside my belly ignited as I envisioned how I would change the world with my lingerie. The decision to start my…