brand

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4 Steps to Establish Your Brand Identity

Brand identity is a crucial element of success for all businesses and one of the best ways to promote your small business. Even if you don’t consider a brand’s identity all of the time, you can still determine that Apple’s is based around sleek, sophisticated minimalism. Whenever you see an Apple product, you feel something,…

Movers and Shakers | Collette Philip | Brand by Me

Collette Philip  is the founder of Brand by Me, a strategy consultancy working with businesses and people to identify their purpose and translate this into compelling brand and strategy that drive business goals and social impact.       What drove you to start your own business? I reached a point in my career where I was…