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Natalie Joseph is the founder of Natalie Joseph Lingerie – a start-up lingerie brand for women with a large bust and small frame. Her aim is to make a positive impact amongst large bust women worldwide. Her mission is to make women feel confident, sexy, supported and comfortable at all times. In earlier years Natalie carved out a successful hairdressing career, won a collection of hairdressing accolades, gained a Marketing degree and worked with marketing communications. Now she is following her passion to develop a lingerie brand. The brand will launch late 2020. For queries about bras, fitting or working with the brand, email: info@nataliejosephlingerie.com or contact via Instagram @njlingerie & Facebook @nataliejosephlingerie
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Diary of a Start Up Brand | The up’s and downs of starting a business independently

I remember the feeling I had when I hopped down to WH Smith on Clapham High Street to buy a flip chart , diary and highlighter pens. It was late September 2018. The fire inside my belly ignited as I envisioned how I would change the world with my lingerie. The decision to start my…

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In search of the right bra | Natalie Joseph

Picture this – you’re about to get dressed, you stand naked in front of the mirror, then stare hopelessly into your drawer full of stretched out, torn, discoloured, damaged or too small bras. If the truth be told all these bras have seen better days. Nonetheless, you’re left wondering which one of those tired looking…