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Chantal Cooke is an award-winning journalist, founder of Panpathic Communications and co-founder of PASSION for the PLANET, the UK’s first ethically focused radio station. www.panpathic.com Twitter: @panpathic Facebook: https://www.facebook.com/PanpathicCommunications/ LinkedIn: https://uk.linkedin.com/in/chantalcooke
A Black woman sitting at a laptop, analyzing survey responses

How to Test Your Business Idea Before Going All In

Starting a business is exciting, but before you invest too much time and money, you need to test your idea to see if it has real potential. Testing allows you to validate your concept, understand your target audience, and refine your offer before making a big commitment. Here’s how to do it effectively. 1. Talk…

woman having PR session

Why your business should be working on PR right now

Over recent weeks and months many businesses have simply been battling to keep afloat and deal with impact of Covid-19. The world is different. But not unrecognisably so. So, when we get back to normal, or a close-as-we-can-get-to-normal interim period, your business need to be fit-for-purpose. And you will need to make sure your customers…