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June2023

image of Sarah

Movers and Shakers | Sarah_Jemirifo | Hydration London

Sarah Jane Atinuke Jemirifo is the founder of Hydration London, a fashion label inspired by “my journey from a comfortable life in London to the slums of Nigeria and back again!” From luxury, jewel-encrusted velvet tracksuits to showstopping dresses, each piece in the collections is more than just a garment, it’s a narrative, a memory….