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start-ups

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4 Steps to Establish Your Brand Identity

Brand identity is a crucial element of success for all businesses and one of the best ways to promote your small business. Even if you don’t consider a brand’s identity all of the time, you can still determine that Apple’s is based around sleek, sophisticated minimalism. Whenever you see an Apple product, you feel something,…

4 Simple Ways Your Business Can Reach The Right Customers

Entrepreneurs may come across obstacles when starting a business, and this includes reaching customers across several divides. However, it is one thing reaching out to customers, and  another thing finding the right customers for your business.  There are some simple ways your business can reach the kind of customers you need.   Show up where…

woman-working-on sales

4 ways to increase sales in your product based business right now

As we enter the summer season in this new world of a global pandemic, it is important for those of us who run businesses to continue to focus on sales. Whether you are struggling for sales or your business is thriving, there is always something you can do to  help your business grow. When I…

How to get your first press feature | Tapiwa Matsinde

Your first press feature marks an exciting moment in your entrepreneurial journey. I still remember landing my first piece of press. The fact that someone believed in me enough to share my story marked a pivotal moment in how I saw and felt about myself as a business owner and the potential for my business….